ABOUT KEYSTONE
Who We Are
Keystone Business Advisory is an independent advisory firm, founded in Saudi Arabia serving ambitious organizations across the GCC and beyond. Our founders are C-suite leaders, financial architects, and legal experts who have built, listed, and scaled businesses across the region. We bring real experience to every mandate, not just frameworks.
Our multi-disciplinary practice covers strategic, financial, legal, and operational advisory across the full business lifecycle right from inception and funding through growth, transformation till exit while providing independent insight and hands-on execution.
OUR MISSION
“To be the most trusted independent advisory partner in the GCC — delivering clarity of strategy, confidence in execution, and excellence in outcomes for every organization we serve.”
The GCC Moment
A region in historic transformation.
SAR 27T
Saudi Vision 2030
Transformation agenda driving advisory demand across diversification, privatization, FDI, and governance.
$940B+
PIF & Capital Markets
One of the world’s largest sovereign investors, alongside a Top-10 global IPO market — sustained demand for capital, governance, and transaction advisory.
6 GCC Markets
Regional
Cross-border investment and regulatory convergence requiring multi-jurisdictional advisors.
Advisory Is Easy. Execution Is Rare.
Most firms hand you a report and walk away. We stay until the job is done.
Saudi & GCC Market Intelligence
Deep regulatory knowledge across the region’s most active markets.
Multi-Disciplinary Leadership
Financial, entrepreneurial, and legal expertise under one roof.
Strategy to Execution
Backed by 300+ professionals delivering alongside our clients.
Independent & Trusted
Client-first, outcome-driven advisory with no conflicts of interest.
Leadership Team
Experienced · Credentialed · GCC-Rooted
EYAD MASHAT
Bachelor of Business Administration · Management Information Systems
A visionary Saudi entrepreneur and seasoned business leader with over two decades of experience building and scaling consumer brands across the MENA region. Founder & CEO of FAD International and creator of Femi9 — a landmark women’s fashion brand celebrated across Saudi Arabia.
- Founder & CEO — FAD International (Listed, Nov 2023)
- Creator — Femi9 Women's Fashion Brand
- Board Member — Ejaro Company
- Trustee — Art in Al Medinah Al Munawara
- Saudi French Chamber of Commerce Member
SHAZAM BUTT
Fellow Chartered Accountant
A Fellow Chartered Accountant and seasoned C-suite executive with over 20 years of distinguished financial leadership across multinational organizations in the GCC, UK, and US. Led the end-to-end IPO process for FAD International in November 2023 and served as Group CFO for Zultec Group.
- Former Group CFO — FAD International, Led IPO (2023)
- Former Group CFO — Zultec Group
- 12 Years — Ernst & Young (Multi-Region)
- Fellow Chartered Accountant — ICAP
- Master of Arts, Economics — University of Karachi
DR. QAISAR METAWEA
Doctor of Juridical Science · Master of Laws · Bachelor of Laws
A distinguished Saudi attorney and legal scholar with over 20 years of practice spanning intellectual property, corporate and commercial law, employment law, commercial litigation, and international arbitration. Has advised the Ministry of Labor, Commerce, BAE Systems, and SEDCO Holding.
- Doctor of Juridical Science, International Trade Law — Indiana University
- Founding Member — Saudi Bar Association
- Associate Law Professor — Dar Al-Hekmah University
- 5+ Ministries Advised (Labor, Commerce, etc.)
- Published Columnist: Al-Madinah, Arab News, Okaz